Problematic Beer Merger

Tuesday , 9, October 2007 1 Comment

Uh oh. Legend has it that the second and third largest beer companies, Miller and Coors, are going to be joining forces. Apparently the two biggest purveyors of sub-par beer need to combine forces to compete against the St. Louis Special. For the most part, this won’t affect me at all. Old Style isn’t made by either company, and when I’m not drinking Old Style I tend to drink smaller, more micro-brews or imported beers. So I should be completely unaffected. There is a small problem though, and its name is High Life, the champagne of beers.

Why is this a problem? There’s no way a combined company would stop making the delicious drink. The problem is an economic and political one. I’d always avoided drinking Coors products because Pete Coors is a psychopath, and I didn’t want to be involved with him and his politics in any way. Okay, that’s super harsh and unfair. But he is a very conservative dude, which is fine, but he also donates a LOT of money to super conservative causes, which is also okay. I, however, don’t want to be helping hat happen. The new company is going to be split 58-42 in favor of Miller, so at least its not that bad. And really, when you think about it, it doesn’t actually matter at all. But I’m still sorta concerned, because when I was in college I decided I was going to be anti-Coors and I don’t like changing my mind about important issues like which beer companies I will support. Of course, I also voted for Nader when I was in college, so maybe I should disavow everything I stood for back then.

Really, worst case scenario is that they somehow decide to abandon High Life (official beer of Ghanaian music and, of course, Jai Alai). I doubt that will happen though, because then the lady in the moon would be out of a job. We still have to wonder. Best case scenario, of course, is that they abandon everything BUT High Life. Then they’d have to make a whole lot of it, supply would go up, cost down, and I could drink High Life even more economically than I do now. Win, win, (points to himself)- WIN.

One thought on “ : Problematic Beer Merger”
  • to the the k says:

    that’s funny because i decided sophmore year i was anti-coors but for totally different, albeit some what related, reasons.
    awesome.
    there arent many things in this world that i hate but coors beer is one of them.